Why? Why pay when it’s all for free? You pay anyway. You pay when advertisers restrict the content and what you can read about. That’s the sin of omission. The blinkers and the blindfold. Time to break the nexus between the industry and the media. This is independent. You pay for it, you own it. You control it. Not some jowly-cheeked marketing chump ringing an editor on the latest I-phone telling him to dump or tone down the coverage. Will it work? Who the fuck knows. Someone has to do it. It could get shut down or it could fly. You’ll see the greatest surf writers on the planet off the leash, not hopping to the beach. Buy the ticket and jump into the fog. It could be a helluva ride.